Risky Business: John Harris, Jim VandeHei, and <i>Politico</i> Part B: A Winning Model?
These two stand-alone cases examine separate aspects of the hybrid print/online political news outlet Politico. In Part B, students take an in-depth look at the business model Politico adopted. They will be asked to imagine themselves in the shoes of journalism entrepreneurs deciding what formula will ensure sufficient revenue to continue operations.
This case can be used alone, or in combination with Part A. The two parts can be taught together, or in successive class sessions.
Case number:
CSJ-09-0021.1
Category:
Journalism Cases
Topics:
media business, newsroom management, digital media
Teaching resources:
Teaching note