The Jury is Out: The <i>Long Beach Post</i> and Online Local News
This case takes a hard look behind the scenes at starting a for-profit community news website, the Long Beach Post (LBPOST.com). Students can discuss the variety of challenges facing a news start-up and debate the merits of a for-profit business model. they will gain insight into the realities of journalism entrepreneurship, the competition in local media markets, and the options for community outreach.
Case number:
CSJ-11-0038.0CC
Category:
Journalism Cases
Topics:
local journalism, media business, digital media, newsroom management
Teaching resources:
Epilogue,
Teaching note