Crowdsourcing at the Fort Myers, FL, <i>News-Press</i> Part B: "Help Us Investigate"
This two-part case looks at the research method “crowdsourcing,” pioneered by the private sector (The Wisdom of Crowds), and examines its usefulness. The Fort Myers (FL) News-Press and Gannett executives believe crowdsourcing —turning to consumers for expertise and information—holds promise for newspapers.
This case can be used alone, or in combination with Part A. The two parts can be taught together, or in successive class sessions.
Case number:
CSJ-08-0008.1
Category:
Journalism Cases
Topics:
digital media, newsroom management, media business
Teaching resources:
Teaching note