Charting a Course for Change: Transforming the Albany <i>Times Union </i>in a Wired World
This case study takes students inside the strategic thinking of the executive team at the Albany Times Union, a prototypical regional newspaper. Like other newspapers, it faced the challenge of transforming from a traditional ink-on-paper product to a hybrid paper/Web product.
Case number:
CSJ-07-0002.0
Category:
Journalism Cases
Topics:
strategic management, digital media
Teaching resources:
Epilogue,
Teaching note